About me.
Emmie Tondina.
Creative, Marketing and Visual Merchandising.
I’m a self-employed, VM & Marketing specialist wanting to grow within an established business, permanently!
So far, my experience has been fashion retail-based, but finding myself without a job at the start of lockdown, I took my career into my own hands and started freelancing as a consultant.
I’ve used my previous experience to develop more skills in the past eight months than at any other stage in my career. Working with such a diverse client base has shown just how transferable my skills are.
I love meeting new people, bringing ideas to life, and getting stuck in, but it’s a scary world out there when you’re on your own...
I believe my skills make the most impact when I’m a part of a team, and I would love to be a part of yours!
- Emmie Tondina
Values.
Creative.
Versatile.
Insightful.
Industrious.
Down-to-Earth.
Bold.
Skills.
Software Skills.
Mac + PC
Adobe Creative Suite: Photoshop, InDesign, Illustrator
ProCreate
SketchUp
Microsoft Office
Google Docs & Ads
Shopify
Later
Slack
Monday
Industry Skills.
Visual Merchandising.
I began my VM career with Pretty Green, using story-telling skills to develop visual merchandising strategies for their four London stores. I progressed quickly to a HQ role with Lee Jeans, where I was responsible for the VM strategy across all wholesale and retail business in the UK & EIRE, totalling 100+ doors.
Since becoming a freelance consultant, I have also worked on both long and short term VM contracts with Herschel Supply Co and Dashel Helmets.
Marketing.
In my years working at Lee Jeans on the sales and marketing team, I gained valuable insight into what makes a brand. I’m fascinated by the art of influence and love helping brands work out who their customer is and what makes them tick whilst still maintaining brand values and integrity.
I have a wealth of experience across marketing & branding social media, customer service strategies, in addition to VM.
Retail.
Whilst I love to get creative, I understand the purpose of any business is successful sales. I spent many years as a sales assistant and worked my way up, so I know what customers expect at all levels.
Digital or physical, retail is all about the user experience. The key to securing the sale is not only about effective and efficient story-telling but monitoring the success of your actions and adjusting accordingly.
Creative Design.
I developed an eye for visuals through art college and a degree and continue to hone my skills with every job I take on. Whatever I’m working on, I always take a purpose lead approach with the user experience at the heart of my workflow.
I’m confident in most Adobe CS apps. I have used them to build graphics, brand guidelines, interactive docs, pitch decks, physical POS, spatial curation and digital content to a high standard.
Education.
University For Creative Arts.
Ba (hons). Contemporary Photographic Practice 2:1
BTEC Diploma. Foundation Art & Design Distinction
NCFE Advanced. Creative Craft Pass
Dartford Grammar Girls School.
A Level. Art A, Media Studies B, Theatre Studies B
AS Level. Psychology C, General Studies C
GCSE. A*x2, A x6, B x2
Work Experience.
Nov 2020 - present
HERSCHEL SUPPLY CO.
Marketing Assistant & Visual Merchandising
I support the marketing manager and strategise the in-store marketing and visual merchandising plan for Herschel Supply Co’s UK & Scandi wholesale accounts.
Responsibilities.
Sourcing and rolling out POS for accounts, including Selfridges, John Lewis, USC.
Managing marketing GTM calendar and communicating between the team.
Building and delivering the staff training program
Store and e-commerce reviews and reporting
Showroom design, set up and installation
Achievements.
I designed a call-out area in the showroom for a new water-resistant range. Of all sell-in appointments, the collection was successfully sold into 90% of all accounts seen.
I worked as a part of the marketing to secure budget for staff training platform Myagi to roll out training materials to all stocked doors for Q1 2021
Jun 2020 - Jan 2021
DASHEL CYCLE HELMETS.
Customer Service & Social Media Assistant
As the first point of contact for customer queries, I supported all departments to ensure customer satisfaction across Dashel's own e-commerce.
Responsibilities.
Manning customer outreach: email, phone, social media.
Resolving queries with CEO, sales, operations, and mailings.
Roll out of marketing campaigns through MailChimp + Instagram.
Ensuring professional and transparent communication with all customers.
Achievements.
In my short time at Dashel, I designed and implemented a new returns system using Shopify and our mailing department’s existing methods. This automatically informed customers of their return status and cut down email enquiries by almost half..