EASTPAK X ARIES.

To launch the Aries x Eastpak collaboration, I secured an in-store, online and social takeover of 18Montrose. I briefed a creative agency to design and produce a bespoke installation, bringing the military and rave-inspired streetwear collection to life with a distinctly British edge. The installation drew on post-lockdown suburban life, combining the bold campaign visuals with immersive merchandising and playful detailing to create a standout environment that resonated with the store’s trend-savvy audience.