EASTPAK BUILT TO RESIST

For Eastpak’s 2023 Built To Resist brand campaign, I secured, briefed and executed a premium Selfridges window display on Oxford Street, complete with Mars-themed mechanical floating backpacks. This drove over 1 million in-store impressions across two weeks and was complimented by a high impact OOH activation spanning Oxford Street and Bond Street underground stations. The activation generated an estimated 2–3 million impressions aligned with a wider global campaign push.