HERSCHEL ECO.

To launch Herschel’s new Eco Collection, I worked with sales to ensure buy in from the Selfridges team and secure a spot for the collection within Herschel’s shop-in-shop on Oxford Street. Together with Herschel’s marketing team, I then designed, produced and installed a POS display within the space. The launch of the collection also tied in with Selfridges’ own Planet Earth initiative.