LEE 125 YEARS.

For Lee’s 125th anniversary, I coordinated and delivered large-scale installations at Harrods and Selfridges, transforming retail spaces into a celebration of the brand’s rich denim legacy. My role covered concept design, production oversight, and on-site execution, ensuring every detail reflected the authenticity and craftsmanship at the heart of Lee’s story. The project not only elevated Lee’s presence within both retailers but also strengthened ongoing relationships, leading to increased support and buy-in for future mainline collections.