LEE SHOWROOMS.

SELL-IN

London - Antwerp - Amsterdam

Each season, I refreshed, styled and produced POS for the Lee showroom in London ahead of wholesale sell-in appointments with major retailers, ensuring the space showcased the new collection in a clear, commercial, and brand-relevant way. During my time there, I also took on responsibility for the Antwerp and Amsterdam showrooms, creating cohesive visual presentations across all three locations that aligned with the wider European brand direction.